Vision

At Brown-Forman, we enrich the experience of life, in our own way, by responsibly building beverage alcohol brands that thrive and endure for generations.

Our vision is to build forever starting with our ten-year strategy, B-F 150, which directs our efforts toward 2020, the year of our company’s 150th anniversary.

By expertly combining five behaviors (Be Curious, Be Courageous, Be Collaborative, Be Creative, Be a Champion) with our vision and purpose, we seek to create an enduring and growing Brown-Forman with top tier growth, returns, and total shareholder return.