Michael J. Keyes
President, North American Region
Mike Keyes is President of the North American Region.
Since January 2008, Keyes has served as the managing director, North American Region. Prior to that, he served as senior vice president and managing director, Jack Daniel’s. He helped lead Jack Daniel’s, the number-one selling whiskey in the world, in many marketing and sales activities.
Keyes started at Brown-Forman in 1991 when he joined the Korbel brand team in the Wine Group, assuming the role of Korbel brand general manager shortly thereafter. In 1997 Keyes joined the Jack Daniel's brand team as brand director, and in 1998 was named vice president and brand director. Prior to joining Brown-Forman, Keyes served as category manager for Scotch Whisky brands at Hiram Walker/Allied Lyons, and he also held sales and marketing positions with the Stroh Brewery Company.
He earned his bachelor’s degree from the University of Michigan.
Keyes, his wife, and their three children reside in Louisville, Kentucky.